https://camillagustafsson.se/kontakt daily 0.75 2026-11-09 https://camillagustafsson.se/home daily 1.0 2023-04-24 https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/4e6728c7-4ee6-4a36-9a6a-0fa6ffdba69c/Camilla_croppad.jpg Home - Digital design med människan i fokus. Hej! Camilla här, UX designer. Jag skapar digitala lösningar som är enkla att förstå och använda, med hjälp av användarinsikter, kreativ problemlösning och genomtänkt design. https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/1669126303747-Z3LVI5H7BU32DI55RL2L/aptic_small.png Home - Aptic UX-utvärdering & tillgänglighet Ett utvärderingsprojekt av Aptics svenska startsida med fokus på användbarhet och tillgänglighet. Genom användarinsikter och UX metoder identifierades förbättringsområden och förslag togs fram för en mer inkluderande webbupplevelse. https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/26096c66-44a8-49c5-a30d-d099afcdfea4/Draken_GFF_logotype_neg_test5.png Home - Göteborg Film Festival Tjänstedesign & användarupplevelse Ett konceptprojekt där vi utforskade hur festivalupplevelsen kunde utvecklas och bli mer tillgänglig och flexibel. Med hjälp av användarundersökningar och tjänstedesign tog vi fram förslag på en förbättrad festivalupplevelse. https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/6e2a9b4a-ba60-4b48-bf29-4d6c44866795/Nais.png Home - Nais UX-design och tillgänglighet Ett designprojekt med fokus på att förenkla ansökan om pedagogiskt stöd för studenter. Genom användarintervjuer och prototypframtagning arbetade vi fram ett förslag på en mer tillgänglig och användbar tjänst. https://camillagustafsson.se/projekt daily 0.75 2026-11-09 https://camillagustafsson.se/projekt/aptic-ab monthly 0.5 2022-11-22 https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/c2b94434-34a1-4567-8d51-dcd1a24e6eb3/Heuristic_Summary1-compressed.jpg Projekt - Aptic AB - Heuristic evaluation A heuristic evaluation using Nielsen's 10 heuristics was used as a basis to identify usability problems on a broad level. Results: The evaluation showed that the homepage contains an excessive amount of text at times, which can overwhelm a visitor. Despite the amount of text, it was difficult to determine which of Aptic's solutions are suitable for the different industries that Aptic caters to. There were also some inconsistencies in the language used. For example, what is called "branscher" (industries) in the menu is called "industrier" on the homepage, and the different solutions and industries are sometimes written in Swedish and sometimes in English. Regarding the visual design, problems were found with the information hierarchy, as many different text sizes were used. https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/df2a5dba-4bb8-46e4-ac5c-22016180fd44/11.+fokusera+pa%CC%8A+din+ka%CC%88rnverksamhet+uppfyller+inte+kraven.png Projekt - Aptic AB - An example of measuring the contrast for green text on a purple background that was found on Aptics website. https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/d20db12b-d1ab-4a4a-a0ab-c8e47c6819e9/Videoheader+Paus.jpg https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/4797c920-91ab-476d-b099-db33c5366819/Lo%CC%88sningar.jpg https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/ea5d7f49-fc20-4211-8deb-7b494620ebf3/Branscher.jpg https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/2edf1860-8e5e-4b60-9f6a-28126057c7c9/Om+oss.jpg https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/e12e9940-b437-4ecf-85b4-b5611460976c/Kunder.jpg https://camillagustafsson.se/projekt/goteborgfilmfestival monthly 0.5 2022-04-22 https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/76d5e318-550c-4431-b361-60d9604aa828/Persona+%28nula%CC%88ge%29.png Projekt - Göteborg Film Festival Nulägespersonan Evy https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/57288e36-a6c5-4f13-a0b7-eb445d586f31/Persona+%28nyla%CC%88ge%29.png Projekt - Göteborg Film Festival Nylägespersonan Lovisa https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/813f2089-3aef-4c89-9ede-2d56e5e3cff9/Customer+journey+map+%28nula%CC%88ge%29.png Projekt - Göteborg Film Festival - Customer Journey Map Our Customer Journey Map for the current situation visualizes the customer's user experience. The model shows five stages that the festival visitor (persona Evy) goes through; becoming aware of the festival, consideration, purchase, execution/participation in the festival, and post-festival. The model also shows which touchpoints the visitor interacts with and the visitor's thoughts, emotional states, and perceived difficulties as well as possible solutions to those difficulties. https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/90665dad-bd61-48c7-9e61-74946e9c8e11/Business+model+canvas+%28nula%CC%88ge%29.png Projekt - Göteborg Film Festival - Business Model Canvas In our Business Model Canvas, we aimed to highlight the organization's goals, strengths, weaknesses, and priorities. In our model, we chose to include both the organization's perspective and the visitor's perspective. We marked the company's perspective in red text color and the festival visitor's perspective in blue text color in the artifact. https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/3262b8bc-46a9-4094-baa5-e89ebdd5bdac/Customer+journey+map+%28nyla%CC%88ge%29.png Projekt - Göteborg Film Festival - Customer Journey Map We created a new Customer Journey Map for the current situation to visualize the proposed improvements. By adding green boxes for the current situation, the artifact shows how the user's emotions and thoughts have been affected by the changes. Most of the changes were made under the "consideration" and "execution" stages. https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/44dff8e2-3bee-49fd-b668-ba6855114b45/Business+model+canvas+%28nyla%CC%88ge%29.png Projekt - Göteborg Film Festival - Business Model Canvas The Business Model Canvas was updated with the new improvement suggestions, and to clearly differentiate which parts were added and which parts existed previously, the added points were written in green. https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/599ccc06-11a2-4801-b802-65bb4df98ff2/Service+blueprint+%28nyla%CC%88ge%29.png Projekt - Göteborg Film Festival - Service Blueprint A service blueprint was developed to map out the film festival's service, which is multichannel, spans multiple departments, and involves several touchpoints. We started from the current state of our Customer Journey Map and assumed that the festival visitor is a first-time user of the festival app and visits the festival both digitally and physically. https://camillagustafsson.se/projekt/nais monthly 0.5 2022-04-22 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Projekt - Nais https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Projekt - Nais https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/1650734820381-XNXGYZO02CWQWPV19TPE/Kopia+av+jens.jpg Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/1650735254972-T6O0CCAVJ7CY7IBYTJYE/Kopia+av+frida.jpg Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/1650824496733-K6SVPXG0S3AK5DMEGMDR/Steg+1+O%CC%88ppen.jpg Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/1650824628831-6FHPK949548FJOI1K5GZ/Steg+2+O%CC%88ppen.jpg Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/1650824686765-XYWE9XIDVQY2F7M3N781/Start.jpg Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/1650827862750-4MMGVTO22FL0AGL4X2CL/Steg+4+O%CC%88ppen.jpg Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/1650827932085-X74IPIR93T41OI9QJR3H/Steg+5+O%CC%88ppen.jpg Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/1650828037844-BIWOTGC892IIM9QA3KBL/Steg+6+O%CC%88ppen.jpg Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/1650828107613-1TGHTQGM0BRKAUAGYIZ8/Steg+6+Klar.jpg Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/1650828209210-68HARP423PIKGP17PI00/Steg+3+O%CC%88ppen.jpg Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/1650828497255-EK7L3YIJR3TJ32FSA5EB/Web+1920+%E2%80%93+2.jpg Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/1650828577471-02ITFCUGN5VH5C42BLX0/Web+1920+%E2%80%93+6.jpg Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/d059d55f-c203-48c2-9177-474733c90b64/Ska%CC%88rmavbild+2022-04-23+kl.+22.10.47.png Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/62d3ae0f-7257-4a59-ac96-d7ed67891420/Web+1920+%E2%80%93+7.jpg Projekt - Nais Vertikalt flöde som möter studenten som första sida. https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/1d4ae30e-73f9-45b7-ab06-4fca5caac1cb/Ska%CC%88rmavbild+2022-04-23+kl.+22.11.38.png Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/d24aeaf4-c27e-4fb7-92c5-91f294bf2e4e/Web+1920+%E2%80%93+8.jpg Projekt - Nais Dark mode av det vertikala flödet som möter studenten på första sidan. https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/9cb93d4c-b9e3-4f46-896c-3b1cf9e03dfe/Ska%CC%88rmavbild+2022-04-23+kl.+22.17.12.png Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/f3f79a99-0ff7-429d-8043-dc4b8b2b3f64/Ska%CC%88rmavbild+2022-04-23+kl.+22.12.08.png Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/f4d610bd-27ff-42ed-a940-0a3ffb492890/Ska%CC%88rmavbild+2022-04-23+kl.+22.17.03.png Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/a2b52aef-e787-44d6-bca1-a1e72b0bac5a/Ska%CC%88rmavbild+2022-04-23+kl.+22.17.25.png Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/99aac467-1445-44b8-85db-ff654c9ab3ff/Ska%CC%88rmavbild+2022-04-23+kl.+22.17.33.png Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/6e2a9b4a-ba60-4b48-bf29-4d6c44866795/Nais.png Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/82d81945-78a3-4a3d-abc1-a3bb741e5d9a/Whiteboard.jpg Projekt - Nais - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/1445deb9-7d8f-4f26-8330-adbaa4c26253/Mindmap+nais.jpg Projekt - Nais - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/169d75ae-1ed2-4699-80e2-f2354951e0eb/Krav.png Projekt - Nais https://images.squarespace-cdn.com/content/v1/625fd8dec516853b6b098cd6/22c80379-abeb-4fb9-bdbd-3bc56c320ebc/Konceptuell+modell.png Projekt - Nais