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      <image:title>Home - Digital design med människan i fokus.</image:title>
      <image:caption>Hej! Camilla här, UX designer. Jag skapar digitala lösningar som är enkla att förstå och använda, med hjälp av användarinsikter, kreativ problemlösning och genomtänkt design.</image:caption>
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      <image:title>Home - Aptic</image:title>
      <image:caption>UX-utvärdering · Tillgänglighet · WordPress Tillsammans med två andra UX-studenter utvärderade jag Aptics webbplats med fokus på användbarhet och tillgänglighet. Arbetet ledde till ett sommarjobb där jag fortsatte förbättra webbplatsens innehåll, struktur och typografi i WordPress.</image:caption>
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      <image:title>Home - Göteborg Film Festival</image:title>
      <image:caption>Tjänstedesign · Användarundersökningar · Kundresor I ett konceptprojekt inom tjänstedesign utforskade vi hur Göteborg Film Festival kunde utveckla sin digitala upplevelse. Utifrån användarinsikter tog vi fram ett koncept där digitala filmvisningar kompletterar den fysiska festivalen och ger besökarna större flexibilitet.</image:caption>
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      <image:title>Home - Nais</image:title>
      <image:caption>UX-design och tillgänglighet Ett designprojekt med fokus på att förenkla ansökan om pedagogiskt stöd för studenter. Genom användarintervjuer och prototypframtagning arbetade vi fram ett förslag på en mer tillgänglig och användbar tjänst.</image:caption>
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    <loc>https://camillagustafsson.se/projekt/aptic-ab</loc>
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      <image:title>Projekt - Aptic AB - Heuristisk utvärdering</image:title>
      <image:caption>Vi utvärderade Aptics webbplats utifrån Nielsens tio användbarhetsprinciper för att identifiera problem med bland annat navigation, konsekvens och tydlighet. Genom att granska webbplatsen systematiskt kunde vi upptäcka flera förbättringsområden, exempelvis otydliga benämningar, inkonsekvent innehåll och bristande kontroll över rörliga element. Problemen dokumenterades och bedömdes utifrån allvarlighetsgrad för att hjälpa oss prioritera det fortsatta arbetet.</image:caption>
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    <loc>https://camillagustafsson.se/projekt/goteborgfilmfestival</loc>
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      <image:title>Projekt - Göteborg Film Festival</image:title>
      <image:caption>Nulägespersonan Evy</image:caption>
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      <image:title>Projekt - Göteborg Film Festival</image:title>
      <image:caption>Nylägespersonan Lovisa</image:caption>
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      <image:title>Projekt - Göteborg Film Festival - Customer Journey Map -nuläge</image:title>
      <image:caption>Vi kartlade besökarens upplevelse för att identifiera problem, behov och möjligheter till förbättring genom hela festivalresan. Kartläggningen visar de fem steg som Evy går genom innan, under och efter deltagande i festivalen.</image:caption>
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      <image:title>Projekt - Göteborg Film Festival - Customer Journey Map -föreslaget nyläge</image:title>
      <image:caption>Vi vidareutvecklade vår tidigare kundresa och markerade förbättringsförslagen i grönt för att visualisera hur besökarens tankar och känslor skulle kunna förändras, främst under faserna övervägande och genomförande.</image:caption>
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      <image:title>Projekt - Göteborg Film Festival - Service Blueprint</image:title>
      <image:caption>Med hjälp av en Service Blueprint kartlade vi hur festivalens olika kanaler, avdelningar och kontaktpunkter hänger samman. Vi utgick från vår Customer Journey Map och ett scenario där besökaren använder festivalappen för första gången och deltar i festivalen både digitalt och på plats.</image:caption>
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    <loc>https://camillagustafsson.se/projekt/nais</loc>
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    <lastmod>2022-04-22</lastmod>
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      <image:caption>Vertikalt flöde som möter studenten som första sida.</image:caption>
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      <image:caption>Dark mode av det vertikala flödet som möter studenten på första sidan.</image:caption>
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      <image:title>Projekt - Nais - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Projekt - Nais - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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